Thursday, September 19, 2013

iPhone price war begins: Softbank matches Docomo's student discount


Softbank Mobile and KDDI, the existing two Japanese iPhone carriers offered (as usual) the exact same pricing and discounts. NTT Docomo, the new iPhone carrier, beat them in price in just about every category, the most significant being their Student discount.

This waived the base voice fee for 3 years and gave a discount on data of ¥1,050.

Of course, Softbank has now matched this, which comes as absolutely no surprise. No word from KDDI yet, but I assume they'll also match this discount.

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